I picked the Wrangler Jeans company because my favorite pair of jeans are Wrangler. I wear cowboy boots all the time so the Wrangler "relax the cowboy way" kinda struck me. They have use the Wrangler Jeans company established 1947 symbol in commercial forever now. Wranglers fit well on me and they are comfortable I wear jeans everyday even in the summer I just like them a lot I can get them dirty and they still look good, I can put holes in them and they still look good too so either way I go they are good for the things I do.